In the past, businesses had to rely on somewhat less than accurate statistic when it came to advertising.
There was no way to really know how many of your ‘customers’ were hearing your radio ads or viewing your television ads. You had to rely on the demographic reports that the radio stations gave and the number of listeners that they claimed to have, but the problem was that it was really throwing money into the wind and hoping it worked out for your business. There was no way to really gauge whether or not you were really reaching customer who were interested in your product or services.
All that changed with digital marketing. Our ability to track virtually everything has been an incredible game changer for businesses to optimize their marketing budget. We can very easily utilize tracking mechanisms on every platform being used to promote your business so that we can quickly and easily identify what is working, what is not working, and what needs changing.
Our clients are able to access a wealth of reports and metrics to easily figure out your ROI. When you become a Billings SEO client you will receive regular reports and be able to discuss them with us. You can also view data in real time to see what is working for your business and what needs tweaking.